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Auction Action: Goldin July Sports and Culture Review

This weekend, Goldin closes will close their June Elite auction with over 600 lots of sports cards, memorabilia, ticket stubs, and more.

Goldin July Monthly Sports Auction

The Numbers

Total Lots Offered: 2,942

Total Lots Sold: 2,716

Sell-Through Rate: 92.3%

Total Sales: $9,823.458

Average Sale Price: $3,617

The Charts

Sports cards dominated the July Monthly Sports Auction at Goldin as 85% of all lots sold represented the sector. Total sales for cards reached $8.6 million while sports memorabilia closed in second with $994,885 in sales. Tickets closed in third at $165,073. Sports memorabilia delivered the highest average price per sale at $3,932 while the average sports card sale reached $3,757. Sports tickets were significantly lower with an average of $1,143. The seven highest sales at the auction were sports cards and 23 of the top 25 sales were cardboard while the other two were pieces of memorabilia. The most expensive sports ticket, the 1958 Pelé Debut Stub, sold for $42,000 and was the 29th most expensive item sold at the event.

The overall sell-through rate at the auction was 92.3% as 2,716 of the 2,952 total items up for sale were ultimately sold. There were 226 unsold assets and three were pieces of memorabilia while 12 were sports cards and a single ticket failed to move. The sell-through rate for sports cards was 97.7% (513/525) but slipped to 94.1% for memorabilia (48/51). Tickets and stubs had a lower sell-through of 87.5% although only eight total tickets were up for auction.

July Monthly Comics, Video Games, TCG & Pop Culture Auction

The Numbers

Total Lots Offered: 836

Total Lots Sold: 756

Sell-Through Rate: 90.4%

Total Sales: $1,160,558

Average Sale Price: $1,535

The Charts

In 2021, Goldin expanded their auction offerings when they started selling pop culture items including comic books and video games. Their July auction tallied $1.2 million across 756 total items sold as comics and trading cards led the event. Video games finished with $392,186 in total sales while trading card games reached $380,819. The two categories represented 66.6% of the total sales at the auction and 8 of the 11 highest sales came from one of those asset classes. Comics closed with the highest average sale price at $2,575 while video games closed with a $1,728 average price tag. Video tapes (VHS) reached $47,119 in sales, the most ever at a Goldin event, but the overall appetite is still in question. The most expensive tape sold was an IGS 9 graded factory-sealed copy of the 1984 Star Wars which hammered for $6,000 and there were 79 tapes sold from 87 that were available. The 90.8% sell through rate was on par with the sell through of the entire auction but prices are still significantly below other pop culture assets as the most expensive sale was the 70th most expensive item at the event.

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